Social Media Community Manager
BrandStar Entertainment
Oct 2023 - April 2025
Contributed to audience growth and brand awareness across 30+ social media accounts for six in-house TV shows airing on Lifetime, Bloomberg, and Fox Business, including Military Makeover, The Balancing Act, and Behind the Mystery. Helped increase follower counts by analyzing performance data, contributing to content strategy, and building a consistent brand voice. Engaged with 1,000+ daily comments and messages, moderated content, and interacted with user-generated content (UGC), brands, influencers, and celebrities to cultivate an engaged, loyal community. Supported broader marketing objectives through monthly newsletters, social campaigns, cross-promotion efforts, and the development of FAQ and crisis communication guidelines.
Newsletter
Behind the Mystery: Rare Disease Day 2025
As part of the Rare Disease Day 2025 Giveaway campaign, I designed and edited three newsletters dedicated to highlighting the campaign.
Social Media Campaign
Behind the Mystery: Rare Disease Day 2025
I conducted outreach and helped identify and invite relevant brands and members of the rare disease community to participate in a giveaway campaign. Four brands joined the initiative, driving strong engagement with over 130 follower comments and increasing brand visibility through shares and community interactions.
Community Outreach & Engagement
Examples
.jpg)